STRATEGIES & RESEARCH
A rigorous approach to research and business is a determinant of the projects, studies and strategies I conduct. After all, they are based on professional, often innovative research methods developed in cooperation with a team of experts and on thorough implementation founded on top quality expertise. I place great emphasis on making the conducted research a starting point for growing business, building image or position in a given area – on making sure there is a practical edge to it.
A great example of this approach, the Poland Meetings Impact (The Economic Impact of Poland’s Meetings Industry) report involves a team of academic and practical experts working under my guidance. As a result, we gained information about the Polish meetings industry’s GDP contribution. Poland is the eighth country in the world to boast such data, which can be applied in a wide variety of ways.